Pepsi Partners Airtel In New Loyalty Promo

Two of Nigeria’s leading brands, Pepsi and Airtel have announced a consumer promotion to reward customers for their loyalty and ensure they begin the new yearon a high. Addressing a press conference at Sheraton Hotels and Towers, Lagos on Wednesday, both organisations said the partnership will see Nigerian consumers winning airtime for every glass bottle of Pepsi, Mirinda, 7Up, Teem and Mountain Dew purchased in the next 60 days.Head of Marketing, Seven- Up Bottling Company Plc, makers of Pepsi and other carbonated soft drinks, Mr. Norden Thurston said the partnership with Airtel is aimed at giving the Nigerian consumer the best of two worlds: refreshing with Pepsi, talking with Airtel.

Mr. Thurston said Pepsi is consumer-centric and continuously striving to delight its consumers.“Consumers are becoming more discerning and are beginning to lose interest in promotions because they believe there is little chance of winning,” Thurston said adding “with Pepsi/Airtel Promo, no try again, games of chance, lotteries or lucky draw.” He said Pepsi is happy to join hands with Airtel to offer Nigerians first of its kind promotion in which everybody is a winner.

Commenting on the Pepsi/Airtel consumer promo, the General Manager, Value Added Services Airtel Nigeria, Mr. Victor Bannerman-Chedid said “the partnership between Pepsi and Airtel, two of Nigeria’s leading brands is one of the most exciting things to happen to the Nigerian consumer in recent time. We are happy to begin the New Year on a very promising and positive note for the good of the Nigerian consumer. We recognize their importance and the immense roles they play in the success or our businesses.”

Speaking further on the modalities for the promotion, Bannerman explained that there is a free one-minute voice Airtel airtime for every Seven-Up Bottling Company products purchased during the promo, which can be redeemed for Airtel to Airtel calls by loading the PIN and dialing your phone. He said the one minute free airtime can be exchanged for a new SIM card for those who are not on Airtel network. Consumers can redeem up to three free airtime crowns per day and each recharge is valid for three days. Most industry watchers believe that the synergy between Pepsi and Airtel is good for the Nigerian economy and re-enforces the marketing cliché that the consumer is king.