Airtel Africa Launches A Flat-Fee Mobile Games Service In Partnership With Nazara Technologies

October 28th 2013: Bharti Airtel (“Airtel”), a leading telecommunications services provider with operations in 20 countries across Asia and Africa, today launched Airtel Games Club, a flat-fee mobile gaming subscription service offering unlimited premium mobile games at competitive prices.

Tapping into Nazara’s portfolio, Airtel’s customers can download premium mobile games such as FIFA 14, Need For Speed, Bejeweled and more from the world’s leading mobile gaming publishers. Airtel Games Club is currently available in Kenya, Tanzania, Nigeria, Ghana, Uganda and Zambia and by Year end will be available in all of Airtel’s operations in Africa.

“With over 50% of its population below the age of 25, Africa is the world’s youngest continent. This partnership with Nazara Technologies fits seamlessly with our ambition of making Airtel the most preferred brand by the youth in Africa. The Airtel games Club initiative ensures that all the gaming needs of our young customers will be met”, said Andre Beyers, Chief Marketing Officer, Airtel Africa.

“Nazara’s longstanding partnership with Airtel, and its physical presence in Africa, allows us to truly understand what the end user wants on his mobile. We design our services and optimize content specifically for mobile games, offering users a broad portfolio of quality games that are easy to download and pay for,” said Savio Saldanha, CEO of Nazara Technologies in the Middle East & Africa region. “We’re proud to partner with Airtel for the launch of our latest games club and we’re confident that this partnership will expand the reach of Nazara’s gaming portfolio in Africa”.

About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 277 million customers across its operations at the end of September 2013. To know more please visit, www.airtel.com
About Nazara Technologies FZ LLC
Nazara Technologies FZ LLC is a 100% owned subsidiary of Nazara Technologies Pvt Ltd. Established in 2011, and based out of Dubai Media City in the United Arab Emirates. Nazara operates unique mobile gaming services such as “Games Club” and also serves as an exclusive distributor for key game developers such as Electronic Arts in the Middle East & Africa. Its customers include mobile carriers as well as handset manufacturers. Nazara also owns “Playcaso” – an iOs and Android developer/publisher brand, “NZLabs” – a work-for-hire apps studio & “GCity” – a social gaming platform